Project, artist and campaign management for Wayne Snow.

Produced together with Crayon, Nu Guinea, Brandt Brauer Frick and featuring acclaimed future-jazz artist Oscar Jerome, Wayne Snow deftly weaves neo-soul, alternative pop, R&B, soultronica, and hints of jazz into his latest album ‘Figurine’. The album had global succes.

The visual world of the campaign was created by South African art director Travys Owen.

I handled the project management together with the label Roche Musique. From overall strategy, to communication and socials, release strategy and ensuring that visual consistency was achieved across all channels. As part of the artist management team, I was also liaising with wider teams involved, and ensuring the narrative of the album and the artistic vision was always authentically represented.

During his album tour, Wayne returned to the stage after two years of covid stronger than ever, and played new territories, such as Canada and Australia.

Press highlights include COLORS, NPR, Vogue, Le Monde, Notion, Afropunk, The Vinyl Factory, It’s Nice That, Resident Advisor & L’Obs.