Circle Of Live is the reputable improvisational electronic music concept by Sebastian Mullaert, an award-winning Swedish music composer and artist.

I was hired to build the educational branch “In Bloom”, as well as produce Circle Of Live events and concerts. The scope and format of the live events varied from club nights (Bassiani in Georgia, Outrebleu Paris) to once-in-a-lifetime productions (the Botanical Gardens in Berlin) and established contemporary concert houses (The Barbican in London).

”In Bloom” became a 6-figure line of business, through authentic branding and community building. In the 4 years I developed this project together with the Circle Of Live team, I took on the responsibilities of project managing, handling digital marketing, business development, artist onboarding, creative development, brand partnerships and day-to-day operations. Driving the artistic vision and goals through all phases of the project development cycle.

The project now continues hosting online courses as well as retreats in Sweden and Ibiza. Acclaimed music artists Frank Wiedemann, Neel, Erika and Steevio also taught on the platform.

I was also responsible the launch of the scholarship programme, increasing female and non-binary participation by 12%, and creating new opportunities for brand partnerships. I proudly presented a workshop on “How to build your international career” at Nuits Sonores in Lyon for upcoming female electronic music artists , together with Alma Ernst, a Senior booking agent at Little Big.