Aleks Kop is a confidence coach, yoga teacher, Lululemon ambassador, and co-creator of the Gentle Confidence guided journal.
When we began developing her communication and brand strategy, she already possessed a strong personal brand and a deeply engaged local community.

The goal of our collaboration was to grow her online audience by crafting and implementing a communication strategy that aligned with her goal KPIs through authentic storytelling.
Aleks’ strength lies in her multifaceted expertise and strong sense of initiative, so our opportunity was to streamline her processes and communication efforts. We introduced project management tools to ensure consistency, achieve project milestones, and create more room for creativity and inspiration—all while enhancing her accountability towards her own goals.

To further elevate her brand, we conceptualised the "Small Steps" series, designed to showcase Aleks’ unique coaching approach and personality.